9.8 C
New York
Monday, October 3, 2022
Home All News Categories Jay-Z sells a 50% stake of his Champagne brand to Billionaire, Dom...

Jay-Z sells a 50% stake of his Champagne brand to Billionaire, Dom Pérignon

‘Life is for living, not living uptight‘ ; a popular encyclopaedic JayZ rap quote pulled straight out of his hit song “Young Forever”. True to his word, he proves to the world that one should aim higher by building working associations with great inspirational people. ‘J-Hova’ (one of many Jayz’s nicknames) struck a mega-deal selling a 50% stake in Armand de Brignac, a Champagne producer he owns. The terms of sale remain undisclosed at the moment but the deal with LVMH’s Moet Hennessy will see the new entrant take over global distribution of the alluring Champagne, also known as ‘Ace of Spades’ and famed for its flashy exclusively embossed metalic labels, and off course, high price-tags.

Jay-Z, whose real name is Shawn Carter, said he was ‘proud’ to announce the joint venture with Moët Hennessy, adding: ‘It is a partnership that has felt familiar the entire time,’ reports Richard Woodard, Decanter.com. “Armand de Brignac breaks barriers and reflects contemporary luxury, while preserving the tradition of the Champagne terroirs,” Philippe Schaus, chief executive officer of LVMH’s Moet Hennessy drinks unit, said in a statement- Bloomberg.

Armand de Brignac’s ‘entry-level’ Champagne – Ace of cards Gold Bruit

With Jay-Z at its helm, the company has enjoyed global success, selling over 500,000 bottles in 2019 in the North American, Asian and European markets.The new partnership is expected to prestigiously reinvent the global luxury champagne category with its unprecedented innovation and energy. Philippe Schaus, president and CEO of Moët Hennessy, said the new partnership would allow the company to take Armand de Brignac ‘to new heights across the world’.

If you liked this article, you might like this one as well: Wine in a Can Stuns Mombasa at WOSA

1 COMMENT

Comments are closed.

- Advertisment -

Most Popular

Invest in Fine Wine like the Stock Market

Wine is valued based on scarcity, blend, label reputation, and longevity, so keep these in mind before making any decisions. What began...

Grant’s Triple Wood 12, Award Winning Whisky now Available in Kenya

Grant’s Blended Scotch Whisky rolls out its award-winning 12-year-old whisky in Mombasa Kenya at an event held on May 5th at the Tamarind....

Wine Shopping? You May Need These Apps

If you visit a wine store with knowledgeable and honest attendants, it certainly helps but if you're braving it alone (like most people...

Successful re-start of ProWein 2022

To the tune of 5,700 exhibitors from 62 countriesOver 38,000 trade visitors from 145 countriesNumerous business deals closed ProWein...

Recent Comments